Did you notice those beautiful pictures of women wearing lovely handloom sarees? Oh did you also notice the hashtag #IWearHandloom. Well, allow us to explain all that you want to know about #IWearHandloom campaign. Textile minister Smriti Irani kicked off #Iwearhandloom campaign to support Indian weavers and their families. 7th August is a national handloom day and our Twitterati,folks on Instagram started contributing to this good cause.
A lot of westernisation and external influences have impacted our lifestyle, values and tradition but even then people here have not completely forgotten their roots and values. And this is the same case with fashion too. Yes, we have got a number of external influences here too. There are a number of international designers or even Indian counterparts who are trying to bring all blingy and sparkly stuff to your wardrobe. But even then there is something unconditionally classy and fashionable about our yesteryear Indian wear. And what tops the list in this regard is HANDLOOMS.
HANDLOOMS – The lost charm
There are a number of women who adore the six yards of fashion. But even then try to go for the usual commercial stuff. But do you know there is an awesome variety of saree which will just raise your fashion quotient much higher? Yes, you guessed it right I am talking about the handloom sarees.
Changemakers in society
#IWearHandloom was launched by then HRD minister Smriti Irani. But before a week of her launch Ms Tyabji launched a promotional campaign on various social media accounts so that she could preserve this dying heritage.
The lady owns a Non-Profit organisation which is targeted to build a connection between the weavers and the weaver lovers. She is aiming to bring handlooms into the mainstream market so that the poor weavers could have a god profit margin.
Commercialising the handloom love
Now, this is the apt time when you realise the importance of brand ambassadors. When you are aiming to commercialise or bring something in masses eyes then you need to hold the hand of a celebrity. But in this case, a celebrity volunteered. Yes, I am talking about none other than our anchor powerhouse Mini Mathur. She is a die-hard lover of handloom sarees. And do you know what she plays and mixes up her saree with really gorgeous blouses. as she said in an event “ My sarees have a shocking blouse factor”. She pairs some of the most quirkiest blouses with her sarees. Recently she launched 15 lines of her own design in the store of Anavila and we have heard that all the big names are already eying them.
Rising of a new handloom lover
Anavila Mishra is one of the most regular names in fashion circuit at present. She is young but of course she is sparky and she knows how to make her love her passion. We all have heard since our childhood that you need to be careful and cautious with saree. And she wanted to change this thought. She wanted to be all casual and comfortable and carefree at the same time with saree. She launched 15 exquisite linen saree piece handpicked and woven from the interior most locations of west Bengal.
Continuing with the tradition
So, what are you waiting for? It’s high time that you start embracing this trend. It is one of those relationships where someone weaves six yards and you feel all the warmth and comfort in it. So, go ahead and spread your love for handloom and support #IWearHandloom campaign. Share your photo and tweet to us at www.twitter.com/whatSHElikesIN or tag us at www.instagram.com/whatSHElikes.in
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