This season, W For Woman is back to dispel more fashion rules and shock the fashion police with the launch of its Spring Summer 2016 collection aptly titled #Unusuals. Their new collection presents a genre of clothing that is rooted in Indian sensibilities yet adapts well to the western outlook. The collection establishes new trends and gives a new meaning to “Fusion”. It combines grace with easy functionality and presents a new avatar of Fusion dressing.
This campaign is for the spunky, go-getter modern Indian woman who takes no prisoners. The key looks of the collection include floor sweeping or ankle length Stiletto Kurtas, cropped pants and culottes, Layered Look with long and short Gilets, Geo-Matrix collection with bold and geometric prints and Artsy from the Wishful collection that combines art with wearable fashion. With the kind of innovation that has been seamlessly incorporated into the conventional styles, W opens up avenues for experimenting and sets up a precedent to move out of one’s comfort zone of fashion.
Try something new; try something different; Explore with #Unusuals! It is not just fashion. It is a fashion intervention with looks that are UNSEEN. UNDONE. #UNUSUALS. Availability -W for Woman is available across 200 exclusive brand outlets and 700+ multi-brand outlets across Shoppers Stop, Pantaloons, Lifestyle, Central etc.
Lalana suvarna is a commerce professional, her interests include reading, eating and writing.