Does a woman really need to bring “a dude” in the first place to make that which car decision? Come on, ladies! You’re young, powerful millennials! You don’t need anybody, right? But if you still think that buying a car is like a root canal, without the anesthesia… we’ve tapped into a script that you need to keep in mind to make a smart decision.
Do Your Homework
As a cardinal rule for any car buyer do good research before walking into a dealership. Think about your lifestyle, driving habits, and financial situation, and narrow your search to cars that fit your needs. Look for the average selling price in your area. There are many websites that provide useful information about vehicle reliability, gas efficiency, and many other aspects of cars.
Let the Salesperson know you’ve walked-in for business
Once you are armed with research, it’s time to hit the dealerships. Walk in confidently, ask for a salesperson, and tell them what car or cars you would like to see. Head off chat about colors and cup holders as quickly as possible by asking questions that let the salesperson know you have done your homework and that you want solid information about the warranty, vehicle reliability, horsepower, gas efficiency, or whatever else concerns you.
To get the best price possible, you must negotiate. You should also be prepared to walk away; this one is harder than it sounds. Don’t assume that the price quoted, even if the car is on sale or discounted, is the lowest price the dealer will accept. In fact, the quoted price might be jacked up quite a bit just because you are female.
Don’t Be Patronized
If you are not firm about what you want, you could easily end up with what the salesperson wants to sell you, the most expensive model with the most extravagant option at the highest price. Once you show serious intention of buying, the salesperson will offer you a test drive, during which they’ll talk glowingly about the car to get you to take mental ownership of it. But, don’t let yourself get “turned over”
If you follow these suggestions, buying a car can be a joyful adventure, instead of a crazy mishap.
Vartika is a marketing evangelist with 5 years of experience in different facets of PR, Advertising, Events, Branding, and Corporate Communications. A peerless commoner, curator & digital enthusiast now experimenting with products & solutions for Telecom Operators.