Pond’s New Fairness Cream – White Beauty GenWhite

Unilever’s International brand of skin care Pond’s introduces a skin care product – white beauty in India. Pond’s claims that this new skin lightening product can offer fairer skin very fast – immediate effect can be seen after the very first application of the cream.

Pond’s White Beauty comes with unique GenWhiteTM formula which is company’s first ever vanishing cream formula which is proved to be SPF20 PA++ sunscreen system. The GenWhite technology is formulated by selecting over 1000 whitening ingredients and contains special ingredients which are proven to be effective for any skin. It will not make your skin oily or heavy with sunscreen.

If you don’t know, skin colour depends upon melanin pigment present in skin. Melanin pigment is synthesized by melanocyctes – numbers of these cells are same in all people but skin color differs as the melanin content differs from woman to woman. With sunburn melanocytes are activated to produce more pigment.

Pond’s GenWhite formula is effective to provide protection against 93% of UVB rays. As the new formulation offers best protective against sunlight, it at the same time offers best result as a fairness cream since it works against your skin’s natural aging process.

Pond’s new product is expected to provide optimum results to any skin type to present more radiant, even toned and spot-less skin within 7 days.

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