If you had lesser reasons to shop online, we bring to you yet another stylish reason for online shopping.
Bollywood celebrities promoting brands as ambassadors is not anything new, but just 4 film old actress Lisa Haydon promoting E- commerce portal is certainly a news for the online shopping community. Lisa Haydon joining myntra.com, one of the leading e-commerce portals, is definitely set to raise the style quotient of Myntra’s range of accessories and apparels.
Launched in 2007 Myntra.com is a one stop shopping destination for all the fashionable and style friendly people. It is visible that the brand is making conscious efforts to craft a top niche in the fashion market and offers its customers the power and ease of purchasing fashion and lifestyle products online.
The dusky beauty and former model is known for her films like Queen and Aisha. Previously Lisa Haydon was a part of Myntra’s ‘Hottest December Ever’ campaign, where she featured in a peppy television commercial promoting Myntra’s fashion and catering to connect with the youth.
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This year around she has joined the e-commerce portal as the brand ambassador and a part of ‘Live for Likes’, a unique campaign to connect with today’s social media friendly and tech savvy generation and encourage them to shop from this portal.
One of the reason behind Mytras move can be that the celebrities bring with them popularity that the youth connects with. Further their endorsements convey a credibility factor that otherwise the brands have to work hard on.
With Lisa Haydon becoming the brand ambassador, Myntra is expecting to attract a lot of traffic on their site, due to her peppy and vibrant style. We just hope that Lisa being the brand ambassador of shopping portal, we can see some great styles and new apparels coming to us!