2019 started on a hilarious note when a picture of an egg (really just an egg) somehow managed to defeat Kylie Jenner’s birth announcement picture with her daughter, becoming the most liked picture on Instagram.
It did not just defeat Kylie Jenner, it rather defeated her with huge margins. Ever since the picture went viral, people all over the world have been dying to know the person behind this masterstroke.
Well, the person behind this UK-based Instagram account @world_record_egg, which currently has 8.4 million followers, remains anonymous. However, we can tell you who made this egg viral. A 19-year-old Indian boy living in Massachusetts is behind the masterstroke that made this egg go viral.
He says that he was the ‘gasoline’ that helped the post go viral, so much so that that it went on to become the most liked picture on Instagram.
According per Daily Mail, Ishan told FEMAIL, “I won’t go into too many specifics about the secret sauce, but I can say that I worked to garner attention for the page on Reddit, reached out to media really early on, and told all of the celebrities and influencers in my network to help push it.”
“I would like to give all credit to the chicken who laid this egg. They were the spark. I was the gasoline,” he added.
According to Ishan, the post went viral because it was not the face of a celebrity or a person, it was just an egg representing something much bigger. Also, it was comical.
“People can [rally] around the thrill of outdoing a celebrity. It makes the world seem less intimidating, more light-hearted, and more accessible,” he said.
The boy even went to share the recipe for going viral. According to him, it all involves a combination of timing, placement, and influence. Right now, the viral egg photo has about 50 million likes and still counting.
Ishan said, “There is often no rhyme or reason for things going viral but what comes from it is all that matters.”
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