Iraya, A Holistic Approach To Beauty

Iraya, which means “from the Earth’’ in Sanskrit was born out of Ayurveda, the essence of which is a rejuvenation. A holistic healing system, Ayurveda, is the art of preventing diseases & enhancing health & vitality. The range at Iraya comprises of products that believe in nature’s owns healing process, bestowing complete wellness & lasting beauty from within.

Pristine forests, the foothills of the Satpura mountains and the fertile valleys of the Narmada river that just a step away, ensure we have access to a variety of the freshest and the rarest herbs, flowers, fruits, plants and organically rich soil which are used to make Iraya products the very best.

The inspiration for Iraya struck the founder, Rahul Kale in France where he met several business leaders who had taken traditional concepts and transformed them to create iconic contemporary brands. But that was just the beginning. Before making the entry into the market, Iraya spent considerable time and effort in making Ayurveda relevant to aesthetic sensibilities of a spa environment while at the same time, keeping core principles and benefits of the recipes intact.

Iraya is backed by a strong team of established cosmetic chemists, Ayurveda doctors and botanists. They even collaborated with a leading perfumer from New York who to develop fragrances made from natural extracts and essential oils, which have now become the Iraya trademark.

We decided to review the products at Iraya to see if it lived up to its name and we were not disappointed. Here’s what we thought!

I.Grape & green apple shower gel: Fresh juices of grapes and green apple are blended with the extracts of Brahmi and Mimosa (no, not the cocktail) to make this refreshing shower gel.

whatSHElikes:

•Looks great
•Packaging is neat
•Lathers well
•Fairly cleanses body

whatSHEhates:

•Smell doesn’t last for long
•Non-Soapy Feel

WSL Suggests – We would suggest the brand to add more Green Apple or Grape Extract in the gel it will be a plus point for many women. Fragrance is something we want them to work on. Because women love to smell good!

Price: 295 for 250ml

II.IrayaNeem& basil Soap: We loved this product of Iraya compared to the shower gel we received for review. It looks beautiful, you can actually see the Neem leaves and Basil extracts in the soap. That’s the highlight of the product. Key ingredients are neem, basil and coconut oil.

whatSHElikes:

•Looks lovely
•Lathers well
•Fairly cleanses your body and you can apply on your face too!
•Packaging is good

whatSHEhates:

•There is nothing to complain about the soap.

Price: Rs. 175 for 100 gms

III.Wildflower Nourishing Body Lotion: This product is essentially for those with normal to dry skin. Key ingredients are lotus seed, aloe and sesame.

whatSHElikes:

•It contains aqua so does not become too sticky
•Has a mild fragrance of wildflowers
•Well packaged
•Makes skin feel softer
•Ideal for humid weather

whatSHEhates:

•Fragrance is not strong so those who like more fragrant lotions will be disappointed
•Not ideal for harsh winters

Price: Rs. 395 for 250 ml

IV.Coconut Soap: This product is also for normal to dry skin. It contains coconut oil to replenish dry skin. It looks lovely because the translucent soap contains whole coconut in it.

whatSHElikes:

•It is great soap to replenish dry skin
•Lathers well
•Packaging is excellent
•Coconut fragrance is mild

whatSHEhates:

•No complaints about this product

Price: 175 for 100 gms

12 thoughts on “Iraya, A Holistic Approach To Beauty

  1. Such an in depth review team. I love all IRAYA products, they are very skin friendly and good for winters. Amazing range they have. IrayaNeem& basil Soap looks very beautiful to me. My pick is IRAYA soaps totally in love with them.

  2. I would like to try the Iraya Coconut soap as i have never heard about Coconut soaps.i like to try new products and see how they fair on my skin.Coconut is such a product which suits to every skin so well . Also since there are no complains about this product i would surely like to try it myself

  3. Wildflower Nourishing Body Lotion from Iraya sounds very exotic to me. I’ll go for that. Iraya is one of the best natural beauty product brands we have around 😀

  4. I agree with saakshi. Although there are so many other brands like Nyassa, Omved,FabIndia and many more. Iraya is good for my budget. Am a coconut fan. I’ll pick Coconut Soap.

  5. Naturally pampering way, For Sure…..All these flavours are my favourites and Cost is attractive it doesn’t pinch my pocket too

  6. Iraya NEEM and BASIL soap! because it gives proper nourishment to my skin!
    by the way amazing review team about IRAYA! Love this brand. want to get it in my hands as soon as possible!
    specially the neem and basil soap!

  7. One of my fav. Brand ..love to use it daily.. quite diff. Frm othr brands..attractive nd elegant it is.. simply amazing beauty product ..lovely .. ;):)

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