Fiama Di Wills launches ‘Shower Jewels’ – Bath collection designed by Masaba

Fiama Di Wills, ITC’s leading personal care brand, has announced its most awaited line of product for the year 2014 – the limited edition signature series. Fiama Di Wills ‘Shower Jewels’, a precious gemstone infused shower gel collection redefines the parameters of luxury bathing. Exquisitely designed by the eclectic and iconic Masaba Gupta in collaboration with ITC’s Laboratoire Naturel (ITC’s consumer interaction & product development centre), these shower gels are an amalgamation of avant-garde fashion and innovative skincare.Fiama

The Fiama Di Wills ‘Shower Jewels’ introduces luxury bath care infused with skin care. A unique combination of delight and design, the luxury range introduces three variants –Ravishing Ruby, Shimmering Diamond, and Aquamarine Agleam. Infused with exquisite gemstone dust, each of these shower gels has a unique gel formulation enriched with skin conditioners, to give youthful skin. All three variants are designed to deliver the Fiama Di Wills brand core of timeless youthfulness.Fiama Launch

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited stated, “The Fiama Di Wills Signature series has been a phenomenal success since its launch in October 2012. In its third year we are happy to introduce Fiama Di Wills Shower Jewels, a precious gemstone bath collection designed by the eclectic designer Masaba. The range is an embodiment of the brand philosophy of timeless youthfulness.”

“Designing a gemstone bath collection is indeed a first for me! To co-create Fiama Di Wills Shower Jewels has been a very exciting experience and am honoured to be a part of this year’s signature launch. My spring-summer line has ensembles inspired by Fiama Di Wills Shower Jewels and the many facets of precious gemstones.” said Masaba Gupta on her association with Fiama Di Wills.

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